Job Description

Recruitment Marketing Manager

Reports To: Director, TA Operations & Recruitment Marketing

Department : Talent Acquisition

Remote / Hybrid / In-Office: Hybrid

About the Job

Position Summary

The Recruitment Marketing Manager is a strategic and creative leader responsible for driving QXO’s employer brand and recruitment marketing efforts. This role shapes the way the company is perceived by potential candidates across digital platforms, campaigns, and content touchpoints. The Recruitment Marketing Manager will oversee the content calendar, campaign execution, digital presence, and CRM/CXM strategies that engage talent at every stage of the journey. Working cross-functionally with Talent Acquisition, Communications, and Creative teams, this role brings QXO’s values and employee experience to life, positioning the company as an employer of choice.

Key Responsibilities

Employer Brand & Content Strategy

• Develop and lead the company’s employer branding strategy across platforms and audiences
• Design a compelling LinkedIn content strategy that reflects QXO’s values, culture, and EVP
• Maintain a content and campaign calendar to coordinate branding and hiring initiatives

Recruitment Campaigns & Job Marketing

• Create and manage branded recruitment campaigns across job boards and digital channels
• Oversee job post templates to ensure consistent tone, format, and representation
• Optimize job board strategy in collaboration with vendors and analytics insights

Digital & Profile Management

• Maintain and update the TA intranet page to support internal stakeholders
• Manage and elevate QXO’s employer profiles on Glassdoor and Indeed, including branding elements and storytelling
• Lead the company’s recruitment awards strategy to strengthen employer brand credibility

Career Site & CRM Strategy

• Own content updates for the QXO careers site to reflect live hiring needs, employee stories, and brand initiatives
• Develop and deploy CRM and CXM campaign plans, including segmented email journeys and candidate tagging strategies
• Build and nurture Talent Community engagement through storytelling and timely content

Analytics, Reporting & Creative Direction

• Monitor and analyze campaign performance metrics and CRM/CXM engagement data
• Translate data into actionable insights for continuous improvement
• Write and deliver creative briefs to the Graphic Designer for campaign asset development

Qualifications & Skills

• 3+ years of experience in recruitment marketing, employer branding, or digital marketing
• Proven success developing and executing employer brand strategies
• Strong copywriting, storytelling, and content planning abilities
• Proficiency with social media platforms (especially LinkedIn) and job board ecosystems
• Experience with CRM/CXM tools and campaign analytics
• Ability to manage multiple projects and stakeholders simultaneously
• Experience with profile platforms (Glassdoor, Indeed), including optimization and analytics
• Strong communication and collaboration skills
• Familiarity with creative briefing and campaign lifecycle processes
• People management experience preferred
• Recruitment experience preferred

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