Job Description

Our client, a high-growth, premium personal care company, is hiring a General Manager to join their team in a Los Angeles. This role will start in a remote capacity with the goal of moving to a hybrid schedule. The GM will oversee the company’s core business functions, including Growth Marketing, Sales, Operations, and Finance. This role will be central to driving the company's continued growth and operational excellence.

Job Duties Include:

• Lead the strategic vision and hands-on execution of brand and growth marketing efforts across all key channels, including creative development, paid media, owned content, earned media, etc.
• Ensure brand integrity and a compelling customer experience by maintaining consistency and emotional resonance across every touchpoint
• Leverage consumer insights to craft innovative, culturally relevant campaigns and product positioning strategies to drive engagement
• Build and manage a high-performing in-house marketing team alongside a network of external agency partners
• Optimize customer acquisition and lifetime value with a strong focus on full-funnel performance, media planning, and attribution modeling
• Own key marketing metrics driving performance across revenue, retention, and brand awareness goals
• Partner to shape the long-term commercial vision and financial roadmap for the business
• Develop and execute the Annual Operating Plan, establishing both company-wide and departmental objectives, managing performance reporting, and ensuring accountability across the organization
• Act as thought partner on team health, culture, and talent development, helping to create a thriving and high-performing work environment
• Play an integral role in commercial planning—including opportunity assessment, seasonal and product calendar planning, and cross-functional prioritization

Job Qualifications Include:

• Bachelor’s degree in Marketing, Business, or a related discipline; MBA strongly preferred
• 10+ years of senior leadership experience, including 5+ years in a top-tier marketing role (e.g., VP Marketing, CMO) within a fast-growing consumer brand
• Demonstrated success scaling DTC and retail businesses through inventive brand marketing and performance-driven growth tactics
• Deep understanding of financial strategy and P&L ownership
• Highly analytical, with a strong command of marketing metrics and a focus on optimizing ROI across all channels
• Skilled at leading cross-functional teams, including experience managing remote staff
• Expert in performance marketing, CRM/retention, influencer marketing, affiliate programs, and retail channel growth
• Strong background in long-term planning and commercial strategy development
• Thrives in a dynamic, creative, and startup environment

Salary: $200k annually + bonus and equity

*While PCG appreciates all applicants, only those qualified will be contacted. Thank you for your application. We look forward to hearing from you!

If you believe you are a great candidate for this position, and the salary listed does not meet your expectations, we would still love to speak to you! PCG, in good faith, believes that this posted range of compensation is the accurate range for this role at this location at the time of this posting. PCG and our clients may ultimately pay more or less than the posted range depending on candidate qualifications. This range may be modified in the future.

Pyramid Consulting Group, LLC is an Equal Opportunity Employer that takes pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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